Shirley Crystal Chua

Founder and Group CEO

Golden Equator


Shirley Crystal Chua founded Golden Equator in 2012, which has today become a synergistic group of businesses comprising five businesses including a multi-family office, a fund management company, a personal finance management platform, a business consultancy, and a community-focused workspace. For close to 20 years, Shirley has been a trusted advisor for ultra-high-net-worth families and individuals (UNHWs). She currently also oversees the Group’s multi-family office, Golden Equator Wealth. An enterprising visionary, she has successfully leveraged a wealth of experience gained during her career to distil and master the exceptional art of business architecture.

The latest articles from Shirley Crystal Chua

Independent Wealth

Golden Equator’s Chua on Asia’s Evolving Wealth Management Dynamics Shirley Crystal Chua, founder and chief executive officer of the Golden Equator Group, is on an expansion drive in all the business segments of the group. But her most recent priority has been to grow the multi-family office operation, Golden Equator Wealth (GEW), to cater for the growing interest i....

The latest events from Shirley Crystal Chua

The latest event content from Shirley Crystal Chua

Independent Wealth

Independent Wealth Management – The Growth, Challenges and Changes Ahead A decade ago, when some of the panellists formed their own independent firms, there was little understanding of the proposition they represented, and considerable resistance from the main protagonists in the industry. Ten or more years later, the IAMs are working more collaboratively with the signif....