Investment Solutions Forum 2019 SG - Exclusive Insights - Pierre DeGagne

Pierre DeGagne of DBS Private Bank

Jun 17, 2019

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1. When you launch a new product – how do you gauge whether it was successful?

Video transcript

1. When you launch a new product – how do you gauge whether it was successful?

This is how we are looking at products nowadays, you know? I think in the past, most of the time there's a very big divide between the people who are interested in if the product sells well, and then there is another factor which is how does the product perform after it's launched? The reality is, from my side, the most important thing has always been that the product performs very, very well. I think going forward, we're more interested in actually gauging how much of this idea has been put into clients' portfolios, and how much it has profited clients. We're really looking at two factors here. One, we want the product to work the way we thought it should work, and the way that it has added value for clients. We also want to be able to also say that it's made impact by seeing volumes going into those products.

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