Philippines

UnionBank Revolutionizes Wealth Management with Launch of Elite and Access Programs

Union Bank of the Philippines, commonly known as UnionBank, recently introduced two new wealth management programs, UnionBank Elite and UnionBank Access.

This initiative is part of the bank's commitment to enhance the wealth management experience for its clients. The programs leverage the expertise acquired from Citi Wealth business, combining time-honored strategies with UnionBank's innovative approaches.

UnionBank Elite, the premier wealth segment, offers an advanced wealth management service. Customers in this segment benefit from the guidance of seasoned wealth management professionals and gain exclusive access to a broader range of local and international investment opportunities, aimed at diversification. Elite customers also enjoy curated experiences, first access to new product releases, and exclusive event invitations. As an introductory offer, new Elite customers have the opportunity to receive up to P1 Million in cash credits for account openings until December 31, 2023.

Therese Chan, Head of UnionBank Wealth and Brokerage and Board Director of UnionBank Financial Services and Insurance Brokerage Inc. (UFSI), mentioned the enhancement of their wealth program targeting the emerging affluent market, focusing on the children of existing clients who are building their wealth. For the ultra-wealthy, UnionBank Private Banking continues to offer specialized wealth management and family succession planning services.

UnionBank also conducted a Market Outlook event, focusing on the second half of the year's financial landscape. This event provided insights into current trends and issues in Asian and Global markets, with a special emphasis on artificial intelligence and megatrends, exploring the investment opportunities they present.

The event featured Anthony Kruger, Director, CAIA, and APAC Head of Platform Strategy at BlackRock, and Jason Lim, Director of Retail Distribution (Southeast Asia) at Allianz Global Investors, as speakers. Both BlackRock and Allianz Global Investors are partners of UFSI.

The event concluded with celebratory remarks from UFSI President and CEO Ramon Melchor Tejero, expressing gratitude to clients for their loyalty and support, and looking forward to a future rich with innovation and exciting opportunities, redefining wealth management alongside UnionBank.