Saxo bolsters its Board of Directors with the appointment of Xia Li from Geely and BNP Paribas’s JV

Saxo Capital Markets HK Limited (“Saxo Markets”)’s parent company, Saxo Bank, strengthens its Board of Directors with the appointment of Xia Li, President and CEO of Genius Auto Finance Company (“Genius AFC”), a joint venture found by Geely Automobile Holdings Limited and BNP Paribas Personal Finance in 2015.

At an extraordinary general meeting in May, the shareholders of Saxo Bank elected Xia Li as a new member of the Board of Directors. Li will further join Saxo Bank’s Audit Committee and Remuneration Committee.

Li started her career in Unilever Shanghai in the 90s and joined Volvo Car China in 2012 as VP of Financial Services, responsible for establishing a branded finance and insurance program for Volvo China. Starting from 2014, she held a concurrent post as Auto Finance Director in Geely Holding Group, in charge of the nationwide automobile finance business. In 2015, Li Xia was appointed as President & CEO of Genius AFC, a company that provides car loans, car dealer floor plans, and other services in China.


Kim Fournais, CEO & Founder of Saxo Bank, said: “We are delighted to welcome Xia Li to Saxo Bank’s Board of Directors. with Xia’s deep knowledge of the market and impressive track record, we are well-positioned to execute our strategy, leverage on the synergy, and further scale and grow our business. It also marks another female director joining our Board, which helped with the company’s diversification.”


Upon the appointment to Saxo Bank’s Board of Directors, Li commented: “Saxo Bank offers one of the best platforms and is in a unique position in the industry to serve our clients’ needs within trading and investing. It has been a great pleasure to see the growth and strategy execution by the Saxo team over the years, and I am confident that we can continue that trajectory.”