Retail Banks

Citibank Singapore Launches Citi Plus®

The bank’s first holistic digital wealth proposition in Singapore targets the emerging affluent.

Citibank launched Citi Plus®, an all-in-one digital wealth solution, in Singapore today. Catered mainly to the growing emerging affluent population here, Citi Plus is a holistic wealth proposition delivered through the Citi Mobile® App.

This is the global bank’s first digital-only offering in Singapore, and is an extension of its Win in Wealth strategy. 

Citi Plus offers a whole suite of digital banking tools designed to help customers save, spend, invest, get insured and build their wealth-related literacy. These tools include a Citi Interest Booster Account offering customers up to 2.8% interest per annum (p.a.) if they meet certain criteria, as well as a digital wealth platform specially designed to help customers to manage money, build wealth and achieve financial goals.

 

Brendan Carney, Chief Executive Officer of Citibank Singapore Limited, said: “This is our holistic digital wealth starter kit for the emerging affluent. Over 80% of our customers are already using our mobile app each month, so Citi Plus is a natural extension of our strategy to introduce wealth management to a younger and more digitally savvy clientele. What differentiates us is we offer the potential of banking with a global firm who can assist our customers seamlessly across various stages of their wealth journey.”

 

Ashmita Acharya, Citibank Singapore Retail Banking Head, added: “There is fast-rising demand for an engaging digital banking experience with tools to help with wealth management and investing, especially among those who grew up with messaging apps and social media.Thus, Citi Plus aims to help these individuals begin their wealth journey while providing a potential channel if they aspire to grow their wealth and progress to be Citigold clients.”

Citibank Singapore has been pivoting to a mobile-led model for transactional banking in recent years to enhance customer convenience. The bank’s customers can do almost 100 per cent of all financial transactions on the mobile app, and less than 1% of all transactions takes place at physical branches.

View more about Citi Plus at: https://www.citibank.com.sg/citiplus.