Thailand Wealth Management Forum 2019 - Highlights - Aleksey Mironenko

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1. What are the opportunities and challenges for the industry?

Video transcript

1. What are the opportunities and challenges for the industry?

Really the challenge we all have is clients are now over-broked. Everybody is coming to clients with multiple products; they all look the same. In my space, which is the ETF space, you know, i-Shares, Vanguard, State Street, all the products are the same. They're all competing on brand and single-digit basis point fee difference. The advisors, the asset managers, they all have a lot of similar products and are trying to figure out how do they differentiate themselves. So what we do, is we custom-build exposures that are quite unique, that do not have an equivalent in the market, and we hope that slowly resonates with clients. Really you need to find an edge that is different from what your competitors are offering, and in many cases that means listening to clients and building something that is more relevant for them than a vanilla global product being sold by everyone else.

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