Investment Solutions Forum 2019 SG - Exclusive Insights - Silvio Struebi

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1. How do you deal with the younger generation?

Video transcript

1. How do you deal with the younger generation?

What is important to think about is this younger generation grew up in a different era; hence, they have different needs and expectations. This has a direct impact on the value proposition, on the sales strategies banks should apply. The way they should interact with the customer base should really change, because they are engaging with lots of brands in the market, new fancy technological brands. These brands are actually determining the mindset of these customers, what is a good way to interact and what's a bad way to interact. So banks should definitely become a bit more like Amazon, Netflix, and these types of players.

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