Digital Wealth Asia Forum 2019 Singapore - Exclusive Insights - Urs Lichtenberger

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1. How should banks decide what’s working? What KPIs should we use?

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1. How should banks decide what’s working? What KPIs should we use?

What are the KPIs we should look at to get digital right? The client is definitely at the centre of digital. Working with the client to get the KPIs right is of the utmost importance. Having a design and working with the client to address their needs is what we do at Credit Suisse. That then derives the necessary business case of our investments. That kind of higher trading volume passing through the channels, that automation in the back end, in the KYC area, or in any other areas of need. Ultimately, the needs of the client, and putting the client first is what we should do

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