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Digital Wealth Asia Forum 2019 HK - Exclusive Insights - Bassam Salem

Bassam Salem of Obuhi

Nov 29, 2019

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1. Accelerating change: how can you overcome the barriers to successful transformation?

Video transcript

1. Accelerating change: how can you overcome the barriers to successful transformation?

I went to Harvard, I took a course in digital strategy, and what I learned, what I realised with viewing 15, 20 case studies on some of the largest companies that went through this digital transformation, is that it has to start from the top. The CEO has to embrace digital change, and there's an impact. When you go digital, initially, your revenues go down, and it is scary, and it takes a while before the curb turns, and then the impact of the digital transformation starts to have an impact. So I would say the CEOs in the wealth management business tend to be, maybe, over 50, and their personal use of the digital tools that we have may be a little bit limited, and I think they should truly embrace the digital space, use social media, use data, use AI, and they will realise that the impact will be transformative to their business.

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