Bank of Ayudhya (Krungsri) – enhancing the Wealth Management Proposition with the help of Comarch

Grzegorz Prosowicz of Comarch

Feb 6, 2022

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1. What are the highlights of this important implementation that Comarch did for Bank of Ayudhya?

2. What did you recently do to improve your wealth management platform? And why did you choose Comarch to help you on this journey?

3. What were the key factors which played the most important role in the effective collaboration between Bank of Ayudhya (Krungsri) and Comarch?

4. What was the crucial vendor selection criteria which meant you chose Comarch for this successful implementation?

5. What were some of the best experiences that resulted from the cooperation between Comarch and Bank of Ayudhya (Krungsri)?

6. What was the Comarch Wealth Management functionality that was especially appreciated by your advisers?

7. What are your future plans – specifically in relation to business model development linked to the Comarch Wealth Management Platform?

Video transcript

1. What are the highlights of this important implementation that Comarch did for Bank of Ayudhya?

I'm very pleased to introduce Comarch Wealth Management project for Bank of Ayudhya in Thailand. The project game was to strengthen wealth services across various customer channels and segments. On the one hand, this platform caters to relationship managers who are now fully equipped with the right guidance and insights to understand the customer situation and also provide the suitable advice recommendations. But on the other hand, we also try to open more opportunities for the bank to reach mass affluent clients, no matter if they look for simple products or regular saving, or maybe well-fitted portfolios expecting some excess return. So, this is like the second phase of this platform. In together, this platform is to reach both, say groups of clients, very high end, and also the mass retail through direct channels. This project was very, very special one first of all, because it was fully run remotely. So when pandemic broke out, this was before this project started. So, I think both organizations really proved to be agile to have this kind of deployment. We saw a lot of real estate commitment and very effective cooperation in this project. Both teams were very professional, but we absolutely appreciate how the bank approached this project, how good job they did in defining priorities, defining requirements, providing content, preparing to the meetings. So, this helped a lot in that success. And in fact, this was a very sacred to market project, if you take into account various data sources, you have to integrate, also a very important need to be straight through in terms of order execution. So let me thank once more the Krungsri Bank of Ayudhya Team and in particular to Khun Passanee for her leadership vision openness, this really helped make this project very, very successful.

2. What did you recently do to improve your wealth management platform? And why did you choose Comarch to help you on this journey?

First thing for us is that we did have the existing well-management platform, but the system was not as flexible and equipped with functionalities that can provide our advisors with an end-to-end professional advisory process together with the execution platform. And then that's why Comarch came into play. We selected Comarch because of the full functionalities that we expect from the platform.

3. What were the key factors which played the most important role in the effective collaboration between Bank of Ayudhya (Krungsri) and Comarch?

4. What was the crucial vendor selection criteria which meant you chose Comarch for this successful implementation?

5. What were some of the best experiences that resulted from the cooperation between Comarch and Bank of Ayudhya (Krungsri)?

6. What was the Comarch Wealth Management functionality that was especially appreciated by your advisers?

7. What are your future plans – specifically in relation to business model development linked to the Comarch Wealth Management Platform?

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