Prudential Thailand and The 1 announce Strategic Collaboration

Prudential Life Assurance (Thailand) (Prudential) and The 1 CENTRAL LIMITED (The 1) have reportedly signed an agreement for the country's first lifestyle and health collaboration, bringing enhanced digital services to members of Thailand's leading loyalty programme.

The 1 is Thailand's largest loyalty platform, with over 17 million members, and  Prudential Thailand is part of Prudential Corporation Asia (Prudential), a leading insurer and asset manager, who also offers digital health services and content in 11 markets across Asia through its app, Pulse by Prudential, the firms reported in a press release.

Through this collaboration, The 1's members will gain access to highly customised digital lifestyle and health solutions based on their lifestyle preferences, health stages and savings intentions. The partners in the collaboration will use Artificial Intelligence (AI) to curate and offer services that are highly relevant to members, helping them to achieve a higher quality of life and wellbeing.

Robin Spencer, Chief Executive, Thailand, Prudential, said: “We are delighted to work with The 1, which shares our aspiration to support and protect families through the use of new digital solutions. This collaboration builds on our launch of Pulse, a highly engaging, holistic app that will help Thai people live longer, healthier lives. Pulse harnesses the power of AI to provide highly personalised health and wellness insights for our users.”

Ton Chirathivat, President -- The 1, Central Group, said: “We always create and continue bringing innovative and surprising experiences to The 1 members in every angle of life including Health & Wellness especially during Pandemic situation nowadays. With this strategic partnership, we are truly confident and commit to provide one-of-a-kind health and well-being experiences to another level for our The 1 members”