HSBC HK app launches Lite mode, a simplified mobile experience to drive financial inclusion
HSBC in Hong Kong has launched a simplified version of the HSBC HK Mobile Banking app (HSBC HK App Lite Mode) to help customers, especially those who are unfamiliar with digital banking services, manage their banking needs on mobile devices with ease and confidence
The Lite Mode of HSBC HK App is the first of its kind among Hong Kong banks, underpinning HSBC’s commitment to driving financial inclusion and supporting Hong Kong’s smart city vision. Available to all users, elderly people or mobile banking novices alike, the new version comprises frequently used features, such as checking account balance, transaction enquiry, set up
time deposits and fund transfer, while keeping a clean and simple interface.
Luanne Lim, Chief Executive, Hong Kong, HSBC, said: “Our customers have unique needs and deserve a differentiated approach. We have spent months looking at specific requirements of different demographic groups and designed every element from their lens. The end result is an intuitive and people-centric digital banking experience for customers of all age. As a community bank, we are keenly aware of our responsibility to extend banking services to all corners of Hong Kong society. We will continue to take action to ensure our digital services and branches are inclusive.”
In response to customers’ call for simplicity, the Lite Mode continues to provide logon options using fingerprints, face recognition or password. There is also a newly designed main landing page which features the most used functions with clear icons for easy navigation:
- Check account balance and transaction history
- Transfer
- Set up time deposit
- Deposit cheque via mobile
- Access eStatement and eAdvices
- One tap to access chat and call support
Users will be prompted to switch to Full Mode if the functions are not available on the Lite Mode, and they can always switch between the two versions with a few taps.
Maggie Ng, Head of Wealth and Personal Banking, Hong Kong, HSBC, said: “With the Lite Mode, we want to encourage customers, who are less digital savvy, to begin their mobile banking journey and bank with us in their pocket. The HSBC HK app has attracted over 1.8 million active users since its launch. This is a strong vote of confidence from our customers, validating our mobile-first strategy. We will continue to improve our suite of banking apps to go beyond offering just easy transactions to create more engaging experiences.”
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