HSBC announces Shayan Hazir as its first Chief Digital Officer for ASEAN
HSBC has appointed Shayan Hazir as Chief Digital Officer, ASEAN, effective 8 August 2022.
In this newly created role, Hazir will be responsible for setting the digital strategy, operating model and performance standards for digital and innovation at HSBC Singapore, and more broadly across HSBC’s ASEAN franchise. Based in Singapore, he will report to Kee Joo Wong, CEO of HSBC Singapore, and will be part of the Singapore executive management team.
A stalwart of the bank, Hazir brings 18 years of leadership experience across HSBC’s footprint markets including Hong Kong, Singapore, Malaysia and the United Arab Emirates.
Prior to this appointment, he served as the Head of Global Liquidity and Cash Management (GLCM) in Malaysia where the business achieved significant revenue growth, industry recognition and won marquee mandates under his leadership. Hazir’s instrumental role in establishing a culture of innovative thinking and driving digital transformation has led to many industry firsts in Malaysia. These include the launch and pilot of new digital solutions working in close partnership with fintechs and the Malaysian central bank. These achievements contributed to HSBC Malaysia winning The Asset Triple A Digital Awards for Digital Bank of the Year in 2021 and 2022.
Commenting on his appointment, Kee Joo Wong, CEO, HSBC Singapore said, “With the depth and breadth of his experience in the business and in our ASEAN franchise, Shayan is ideally placed to lead the alignment of our digital and innovation strategy across businesses, segments and products to deliver a superior and differentiated client experience. Our creation of the new role of Chief Digital Officer ASEAN and Shayan’s appointment demonstrate our commitment to supporting our clients’ in-market and international wealth and business aspirations with a holistic and integrated digital proposition.”