EFG completes integration, rebrand of BSI’s Swiss business
EFG International has completed the legal integration of substantially all of BSI’s Swiss business into EFG Bank.
In line with this becoming effective, the renewed EFG brand has been launched.
Substantially all of BSI’s Swiss business has been transferred to EFG Bank by way of an asset transfer pursuant to the Swiss Merger Act. The transfer included client relationships and employees.
As from now, the combined Swiss business will operate in the market solely under the EFG name.
The roll-out of the renewed EFG brand has started in all locations where the legal integration of BSI has been completed.
In Switzerland, almost all branches and offices have already been rebranded with the new logo. The rebranding of global locations will follow regional timelines.
Said Joachim H. Straehle, chief executive officer of EFG International: “With the legal integration of the Swiss business, we took another significant step forward towards realising the full potential of the combined business, providing scale, stability and comprehensive private banking solutions.”