Taiwan

DBS Bank launches new card for HNIs

DBS Bank Taiwan has announced the launch of the DBS Treasures Sparkle Infinite Card, which is intended for the High Net Worth Segment.

The new card is the first contactless metal card in Taiwan, and will be an invitation-only offering. It offers holders exclusive deals, which include airport pick-up services, priority check in and yacht party planning services, according to a statement on the bank’s LinkedIn.

The Taiwan operation for DBS Bank was launched in 2018, having become profitable in 2019, according to Him Chuan Lim, General Manager of the DBS Taiwan operation. 

The launch of the Treasures Sparkle Infinite Card is an attempt to tap into the already-vast-and-growing potential of the HNW segment in the market, with the card intended to fulfil the needs of customers in this bracket.

DBS Taiwan has stated its commitment to developing its credit card business, having launched 3 new cards in a 12 month period targeting different segments these being the Travel World, Live Fresh and Everyday cards.

DBS Bank Taiwan has also recently stated its confidence in the continuation of strong ties between the Taiwan and Singapore operations, despite the uncertainty triggered by the US-China trade dispute.

“Like Taiwan, Singapore is highly sensitive to changes in global trade as it is an open economy. However, we believe that the two nations would improve in the long term and the economic cooperation between companies would continue as well,” said Lim on the subject, according to a report by Taipei Times.

Lim also stated that the government has been assisting firms in upgrading and transforming in order to become more resilient.