BEA Launches SupremeGold Private

The Bank of East Asia, Limited (BEA) has announced the launch of SupremeGold Private, a new service dedicated to serving the unique needs of premium affluent clients with assets under management of HKD5 million or more.

Adrian Li, Co-Chief Executive, BEA, said: “BEA has continued to strengthen its wealth management offering to ensure that our services exceed customers’ expectations. In recent years, we have witnessed a steady growth in the premium affluent segment. These customers have high requirements for both lifestyle and financial services, and their investment portfolios are more diversified and globalised. To better serve their needs, we have launched SupremeGold Private, which offers even more tailored wealth management solutions and prestigious lifestyle benefits.”

To better understand the wealth management needs of premium affluent clients, the Bank conducted a survey of 150 local Hong Kong residents with assets of HKD5 million or more in August, in partnership with The Nielsen Company, reports the Bank in a press release.

Survey results revealed that:

• 68% believe that the market is still full of opportunities, and 67% are on the lookout for overseas banking support and investment options.
• Nearly 80% have an interest in purchasing overseas properties in the next 12 months.
• 69% want enhanced wealth protection and health insurance for themselves and their family.
• 43% want more flexible wealth solutions for optimal asset allocation.
• 72% increased their usage of online and mobile banking services during Covid-19.

Shirley Wong, General Manager and Head of Personal Banking Division, BEA, said: “Our research has helped us refine SupremeGold Private’s value propositions. From this, each aspect of SupremeGold Private has been carefully crafted to ensure that it is capable of exceeding these expectations and needs. Through the launch of SupremeGold Private, we aim to empower our clients with a host of new wealth management possibilities, so that they can easily capitalise on global investment opportunities.”

Key features of SupremeGold Private include:

• Global banking support in markets where BEA has presence, for example:
  • United Kingdom: the Bank offers Buy-to-Let mortgage services for customers seeking to invest in properties in the UK, signing of BEA UK account-opening documents in Hong Kong, as well as direct remittance of funds for customers in Hong Kong to their BEA UK accounts under their names or their children’s names through Cyberbanking.
  • Singapore and Macau: the Bank provides retail banking products and services in these markets.
  • Mainland China: BEA Group’s extensive network covers more than 40 cities on the Mainland, including all Greater Bay Area cities.
• Senior Relationship Managers and teams of expert consultants to offer tailored, well-timed wealth management solutions.
• Customised wealth management services providing strategic financial plans and multi-faceted wealth management products for experienced investors, including bonds, stock call options and other structured financial products.
• Soon-to-be-launched secured overdraft facility that will give customers financial flexibilities by utilising assets (including properties and time deposit) and financial products (including bonds and funds, etc.) as collaterals.
• New CENTENNIAL World Elite Mastercard, offering a suite of concierge services ranging from hotel bookings to dining reservations and other luxury lifestyle benefits, such as:
  • 24-hour global private concierge service provided by Ten Lifestyle Group
  • Half price hotel stay at selected luxury hotels worldwide.
  • Complimentary night hotel privileges at over 300 selected hotels around the world
  • Rewards scheme offering up to 2% rebate or conversion rates of HKD4/mile for overseas spending and HKD5/mile for local spending.
  • Access to The China Club in Hong Kong, and over 40 golf courses across Asia.
• Access to the new SupremeGold Private Centre.