James Russell

Head of Sanne Hong Kong

Sanne Group


James joined Sanne in 2021 as Head of Sanne, Hong Kong. In addition to promoting the brand across the region, in his role he is responsible for continuing to strengthen and enhance Sanne’s existing offering, while identifying new strategic opportunities and leading the local team in Hong Kong.James has more than 19 years’ experience in the industry, 17 of which were spent with IQ-EQ where he set up and handled the integration of businesses in a wide variety of jurisdictions including Hong Kong, Singapore and Cyprus. James moved to Asia in 2014, and was heavily involved in the creation of IQ-EQ’s corporate and private client business as lead in both Hong Kong and Singapore. James also spent two years at Equiom as Regional Managing Director, driving significant positive change across the Asian business.