Bassam Salem

Chief Executive Officer & Founder



Bassam Salem has always been an entrepreneur at heart, in the way he ran large private banking businesses for 37 years, and in the way he is growing Obuhi, a social platform that connects freelance talent to those who seek them. Bassam retired as CEO of Citi Private Bank Asia to set up Obuhi whose mission is to help freelancers, contract or part-time workers find jobs that meet their needs for flexibility, freedom and higher incomes. Whether it is millennials for their next challenge, women seeking part-time assignments or the silver generation looking to stay employed, Obuhi will provide them a platform to showcase their skills and seek assignments. Obuhi will also, over time, provide them with tools to re-skill or up-skill to stay relevant to the needs of the market. Obuhi’s origins are firmly entrenched in the gig economy and it is to sharpen his skills that Bassam attended a course on Digital Strategy at Harvard Business School recently. Bassam believes his lasting contribution in the banking industry has been to find talent, train them and let them add value. It is this spirit that he carries over and is putting together a team of talented individuals who share his passion and vision and are working to grow Obuhi into one of the largest platforms of its kind globally.

The latest articles from Bassam Salem

Digital & Technology

Obuhi’s Salem highlights the linchpin that is Covid-19 in Asian wealth management’s digitalisation Bassam Salem possesses a resume that would be extremely challenging to match. He has been involved in the private banking and wealth management industry for nearly four decades, most recently as the Founder and Chief Executive Officer of Obuhi, a fast-growing online community of professionals. Havin....

The latest videos from Bassam Salem

The latest events from Bassam Salem

3.00pm - 4.00pm HKT/SGT

Wealth Management – where does the industry go from here?

What is the new normal? We all knew reasonably well where we stood when 2019 came to an end, but the COVID-19 crisis has potentially brought a new reality ahead. This first discussion of the Hubbis Digital Dialogue Series will aim to discern what changes this pandemic might bring about, and...

The latest event content from Bassam Salem

Digital & Technology

Digital Engagement for the Wealth Management Industry The social marketplace named Obuhi has been created to connect independent workers to those seeking their services. Bassam Salem, CEO and Founder of Obuhi, formerly CEO of Citi Private Bank, explained to the audience how the site can provide vital linkages and solutions for the wealth management bus....