Interactive Brokers Ready to Build in the UAE with Technology, Innovation and Client-Centric Solutions

Interactive Brokers has long been recognised as a pioneer in brokerage services for individual and institutional investors, including in the wealth management space, leveraging cutting-edge technology to provide unparalleled access to global financial markets. With a presence spanning all the major financial hubs worldwide, in the upper segments of the wealth markets, Interactive Brokers continues to attract high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients seeking cost-efficient, transparent, and technologically advanced solutions. Interactive Brokers is now solidifying its presence in the Middle East through its new DIFC branch, which opened in October last year under the leadership of James Bradie, Senior Executive Officer at Interactive Brokers (U.K.) Limited (DIFC Branch). In an exclusive Hubbis interview, Bradie provided some valuable insights into Interactive Brokers' unique value proposition, its strategic entry into the UAE, and its vision for the future of wealth management in the region.

Redefining the Value Proposition

Interactive Brokers (IB) began its journey in 1978, founded by Thomas Peterffy under the name T.P. & Co. The company initially operated as a market maker in options and equity markets. In 1982, it transitioned into Timber Hill Inc., specialising in options market making and pioneering technology-driven trading solutions.

Interactive Brokers Group, Inc., as it is known today, was officially established in 1993, marking the expansion of offering brokerage services to retail and institutional investors access through its advanced trading platforms with global markets access. Over the years, it has continued to innovate and expand its offerings, empowering retail and institutional investors with industry-leading technology, and creating a major global platform that combines global market access, low-cost solutions, and an unmatched suite of trading tools.

Bradie articulated this proposition succinctly: “Our platform brings together everything investors need — access to vast array of exchange-traded product globally, zero custody fees, low commissions, and cutting-edge technology often superior to what even hedge funds use. It’s a one-stop shop designed to provide transparency, best execution, and the flexibility that clients demand.”

This approach has positioned Interactive Brokers as a disruptive force in the industry, appealing particularly to multi-family offices (MFOs), single-family offices, external asset managers (EAMs), and all types of individual investors seeking autonomy over their financial strategies.

The UAE as a Strategic Growth Market

Interactive Brokers’ decision to establish a physical presence in the UAE through the DIFC underscores the region’s rapid ascent as a global wealth hub. Bradie highlighted Dubai’s strategic significance:

“Dubai is emerging as a financial and technological leader in the Middle East. Its strategic location between Asia and Europe, coupled with its welcoming business environment and plans to double its population, makes it an ideal base for wealth management operations and our brokerage services.”

The appeal of the UAE goes far beyond its geographic advantages. Bradie also pointed to the influx of wealthy individuals and families driving demand for advanced financial services and sophisticated investment platforms. “We saw a strong organic client base in the UAE even before deciding to establish our DIFC branch,” he explained. “This indicated a real appetite for our services, especially among local and GCC investors who want access to U.S. markets and cutting-edge trading tools. The trends toward expansion, maturation, and greater dynamism continue apace.”

The synergies between Dubai’s ambitions and Interactive Brokers’ innovative ethos are evident. “The UAE’s openness to wealth creators, wealth holders, and entrepreneurs, its investment in infrastructure, and its forward-thinking approach align perfectly with our commitment to innovation and client empowerment,” Bradie said.

The Broader Middle East Opportunity

The Middle East as a whole represents a fertile ground for growth, with Dubai at the forefront of this transformation. Bradie reiterated the region’s growing status as a magnet for wealth managers: “Dubai consistently ranks as one of the top destinations for wealthy individuals, and where wealth flows, wealth managers follow.” This trend has created significant opportunities for firms like Interactive Brokers to establish a foothold in the market.

The influx of family offices, external asset managers (EAMs), and other wealth professionals has been striking. “Many wealth managers and MFOs are establishing a presence here to tap into the region’s potential,” Bradie noted. Interactive Brokers’ advanced platform and low-cost brokerage model perfectly align with the needs of these professionals, enabling them to deliver superior services to their clients.

By combining Dubai’s openness and innovation with its own cutting-edge technology and client-centric approach, Interactive Brokers is positioned to not only capitalise on the UAE’s strategic growth potential but also set a new standard for brokerage  services across the region and beyond.

Key Priorities for Growth

Bradie outlined a strategic roadmap for Interactive Brokers’ operations in the Middle East, with a few main priorities driving the DIFC branch's focus. These objectives reflect Interactive Brokers’  commitment to tailoring its global capabilities to the specific needs of the regional market.

Customisation for regional clients is a key priority. Interactive Brokers is keen on adapting its offerings to align with the unique preferences of Middle Eastern investors. “Engaging with the local population is critical,” Bradie remarked. He noted that Interactive Brokers is actively exploring enhancements such as the addition of specific products or account types to make the platform more intuitive and relevant for the regional clientele of DIFC Branch.

Expanding digital offerings remains a cornerstone of  Interactive Broker’s growth strategy. Bradie detailed several recent innovations, including the introduction of 24-hour trading for U.S. securities, the recent addition of the Tadawul exchange in Saudi Arabia. “These innovations are crucial for meeting the evolving demands of our clients,” he stated, underscoring Interactive Brokers’ drive to stay at the forefront of technological advancement in the brokerage sector positioned to support wealth management clients.

This clear focus on local integration, customisation, and digital innovation positions Interactive Brokers as a forward-looking player in the Middle Eastern wealth management landscape.

Transformative Times for the Wealth Market

Looking ahead, Bradie envisions a wealth management landscape transformed by technology. “The ease of managing one’s portfolio will increase significantly over the next decade,” he predicted. “AI-powered investment tools, greater access to global markets, and streamlined platforms will empower individuals to make informed decisions with minimal friction.”

He also foresees a shift in client expectations, with a greater emphasis on cost efficiency and transparency. “Wealth managers will need to adapt to this reality. High fees and opaque practices will lose favour as clients demand more value for their money,” he said.

Ready, Willing and Able!

Bradie believes Interactive Brokers is poised to make significant inroads into the increasingly diverse and rapidly evolving needs of Middle East wealth management market. He says by combining global expertise with a tailored approach, Interactive Brokers is not only meeting the region’s current demands but also setting the stage for future growth. As the financial landscape continues to evolve, he believes the Interactive Brokers focus on innovation, transparency, and client-centric solutions will ensure it remains a key player in the world of wealth management. “For investors and wealth managers alike, Interactive Brokers offers a compelling alternative to traditional models, delivering value through technology, innovation and efficiency,” he concluded.

Getting Personal

James Bradie, Senior Executive Officer  of the newly established Interactive Brokers (IB) office in Dubai International Financial Centre (DIFC), has a career trajectory that reflects a unique blend of technical expertise, entrepreneurial spirit, and passion for innovation. From his academic roots in electronic engineering to his leadership role in one of the most technologically advanced brokerage firms, Bradie’s journey offers a compelling narrative of growth and dedication.

Early Life and Education

Born and raised in the historic city of Cambridge, Bradie pursued higher education at Manchester Metropolitan University, where he studied electronic engineering. This technical foundation became a cornerstone of his career, shaping his understanding of the increasingly digital and data-driven world of financial services.

“Engineering taught me to think analytically and solve complex problems, which has been invaluable in my role at Interactive Brokers,” he reflected. His educational background laid the groundwork for a career that would see him embrace innovation at the intersection of technology and finance.

Career Highlights and Influences

Bradie joined Interactive Brokers in 2006, marking the beginning of a remarkable professional journey. Working under the leadership of Thomas Peterffy, IB founder and current chairman, Bradie had the privilege of witnessing the transformation of the brokerage industry firsthand. “Thomas could be considered the godfather of electronic trading,” Bradie said. “He pioneered electronic order placement, fundamentally changing how traders interact with the markets.”

Being part of IB’s journey, from its early embrace of technology to its current status as a global leader in electronic brokerage, has been a career highlight for Bradie. “Watching this company grow and succeed by doing things differently and believing in technology has been a real honour,” he remarked. Bradie’s tenure at IB has allowed him to be at the forefront of innovation in financial services, contributing to the IB’s ethos of efficiency, transparency, and client empowerment.

Life in Dubai and Personal Interests

Now leading IB’s operations in the UAE from DIFC, Bradie has fully embraced life in Dubai. Accompanying him is his wife and their new Cocker Spaniel puppy, who have seamlessly adapted to the vibrant environment of the city. Outside of work, Bradie’s interests are as dynamic as his professional career.

“I’ve always had a passion for motor racing,” he shared. “Whether it’s watching Formula One or participating in track day events, anything car-related draws my attention.” Bradie’s prized possession is a classic BMW E30 M3, which he enjoys driving on the track. He also admires Lewis Hamilton, describing him as an “inspirational driver and motivational human being.”

In addition to motor racing, Bradie has recently taken up golf, frequenting the scenic Dubai courses when his schedule allows. “I’m still learning, but it’s a great way to relax and challenge myself in a new way,” he noted.

Looking Ahead

As he settles into his leadership role in DIFC, Bradie remains focused on advancing IB’s value proposition in the region. With the UAE positioning itself as a global hub for finance and innovation, Bradie is optimistic about the opportunities ahead. “Dubai’s energy and ambition align perfectly with Interactive Brokers’ ethos of innovation and efficiency,” he explained.

For Bradie, the move to Dubai is not just a career milestone but also a chance to embrace new challenges and experiences. Whether helping to steer IB’s operations, enjoying the adrenaline of motor racing, or perfecting his golf swing, he is fully committed and enjoying the journey in his personal and professional lives.

Interactive Brokers (U.K.) Limited (DIFC Branch) is regulated by the Dubai Financial Services Authority (DFSA) to provide the financial services of Arranging Deals in Investments and Arranging Custody. DFSA register number F008423. Registered Office:

Floor 5, Unit 507, Index Tower, Dubai International Financial Centre, Dubai, United Arab Emirates.