Ajai Jhala joined as chief executive officer of BBDO India in 2008. He, along with Josy Paul, set up BBDO India.
Ajai has developed strategy and managed global and regional brands for clients like Unilever, IBM, UPS, and Cadbury’s in various locations like New York, Mumbai, Paris, London and Bangkok. He was global communications director with Lowe Worldwide in London, and planning director with Ogilvy New York. He successfully crafted and led the launch of the famous “dirt is good” campaign in Asia which went on the win many global and local awards for effectiveness and creativity.
BBDO’s work built on the mantra of “Create Acts Not Ads” has won recognition locally, regionally and globally.