A recent report has revealed that affluent Asians remain confident in growing their wealth despite the uncertain economic landscape, seeking to increase it to US$4 million in 10 years, looking for an annual return of 12%.

Shiv Gupta of RBS explains what goes into creating a successful, scalable private banking franchise in India over the long term.

Westpac’s Singapore-based private banking business has started a new brand campaign.

Adrian Hondros of Commonwealth Private Bank reveals the firm’s strategic objectives for its Australian business, and explains how it is putting these into practice to segment clients and brand itself accordingly.

Hsiao-Yun Lee of Societe Generale Private Banking explains how the bank first established its business in China, and how it is now growing the platform and brand.

In Part 2 of this documentary, market practitioners analyse key components of success in Indian wealth management - focusing on different business and fee models, including comparing foreign and local players, as well as revealing the various challenges relating to people, products and market access.

Harsh Vardhan of Bain & Company looks at the opportunities for growth in the Indian wealth management industry, focusing on scaling platforms, client segmentation and branding issues for market players.

Ross Swan of Orion Human Capital talks about what makes a good leader within a wealth management organisation, and explains how and why the right leadership is integral to success and retaining staff.

As the only Israeli bank with a foothold in Asia, Bank Hapoalim can clearly differentiate its regional offering – both for the clients as well as the advisers it is looking to attract.

Ser-Keng Ang of Singapore Management University outlines the critical components of a successful private banking and wealth management business in Asia – and how firms can put them into practice.

Robert Cormie of CIBC Private Wealth Management Asia discusses the strategic drivers, options and considerations for international private banks looking to develop their regional franchises.

Renato de Guzman of Bank of Singapore talks about OCBC Bank's acquisition of ING Asia Private Bank, explaining the value proposition of the newly-formed institution and how it differentiates itself.

Chris Van Aeken of Morgan Stanley Private Wealth Management talks about some of the strategies and business models to help take advantage of the growth potential in Asia.

Thomas Meier of Julius Baer explains why Asian private banking will be so competitive and challenging in 2010, especially in terms of the regulatory environment – and he discusses how to create clear, consistent branding.

Effective branding requires private banks to focus on how they differentiate themselves.